I am a tenured professor at Brigham Young University and have published extensively in leading business and technology journals. My research was patented by the university and spun-off into a successful tech company -- Neuro-ID, Inc. I am a co-founder and the Chief Technology Officer of Neuro-ID, Inc.
I am an Associate Professor of Information Systems at the Marriott School of Business, Brigham Young University. My research focuses on using human-computer input devices (e.g., the computer mouse, touchscreen, keyboard) to better understand users’ cognitive and emotional states. I have applied my expertise to a variety of settings to improve fraud detection, risk assessments, behavioral information security, system usability, and online learning. The university has patented my research and I have published extensively in leading business and technology journals. I teach classes in tech entrepreneurship, cyber security, and other information systems courses. Read More
I am a Co-Founder and the Chief Technology Officer of Neuro-ID, Inc. — a university spin-off company based on my research. Neuro-ID leverages nearly a decade of research and patented discovery to monitor, analyze and reveal the state of mind, intent and friction of each customer in real time as they interact with your online website, form, or application. This new visibility and actionable insight empowers brands to personalize and enhance the digital customer journey and reduce the unnecessary friction we see today. Read More
My wife and I have five children. We love spending time outdoors, traveling, eating good food, and doing spur-of-the-moment adventures. We want to make the world a better place by striving to show love and kindness to all. We are active in our church—The Church of Jesus Christ of Latter-Day Saints—and are thankful for the opportunity it affords us to become better people. Read More